NEXT LEVEL
TECH LEADERS

No Consulting Mumbo-Jumbo.
Trusted by Startups & Fortune 100 companies.

TECH LEADERSHIP

FOR REAL RESULTS

Fractional CTO framework from Zero to 1 Experts showing a full spectrum of responsibilities across business value, process, technical assessment, and innovation.

A MESSAGE FROM

OUR FOUNDER.

RICK CABRERA

CHIEF TECHNOLOGY OFFICER
PRINCIPAL CONSULTANT

For over 25 years, Rick has been in the trenches, launching, scaling, and transforming products at every stage from startup spark to enterprise scale. He holds 5+ U.S. patents across AI, ad tech, and enterprise systems. Solving hard problems with smart solutions isn’t just his skill, it’s his passion in life. 


Rick blends technical firepower with business precision. He’s led major initiatives at Fortune 100 powerhouses like Dell, Univision, and Verizon, while building startups like Wurkzen (AI Sales Platform) and CIELO Enterprise Solutions from the ground up.


He doesn’t just build tech, he builds brands. Rick crafted the full identity for Wurkzen and created Zero to 1 Experts as a bold platform for elite product and technology consulting. Strategy, naming, positioning, and execution.


Respected by dev teams. Trusted by the C-suite. Rick lives at the intersection of business and software.


Certifications:
PMI-certified PfMP + PMP Pro

Degrees: Doctorate in Business Technology 

Rick doesn’t do normal.
Rick only builds what’s next.

WHAT WE OFFER

CTO LEADERSHIP

FRACTIONAL PRICE.

Technology Strategy & Architecture

Great products aren’t built on guesswork. We design the technical blueprint that powers your vision, choosing the right architecture, stack, and infrastructure from day one. Our Fractional CTOs ensure your tech isn’t just functional, it’s future-proof. Plan Smart. Build Once. Scale Forever.

Icon of a leader figure with two team members representing strategic technology leadership from a Fractional CTO.

Technical Team Leadership

You don’t just need developers, you need leadership. Our CTOs guide hiring, team structure, and daily dev workflows to keep things moving with focus and velocity. We embed ourselves into your team and raise the bar across the board. No Chaos. No Excuses. Just Powerful Execution.

Growth chart icon representing scalable software solutions built under Fractional CTO leadership.

Scalability & Infrastructure

When your product grows, your systems need to keep up. We design and optimize backend infrastructure to scale securely and efficiently, without breaking the bank, or the product. We think like engineers, but move like founders. Build Right. Handle More. Scale Faster.

Magnifying glass over gears icon representing technical due diligence by a Fractional CTO.

Technical Due Diligence & Advisory

Whether you’re raising, acquiring, or just need a second set of eyes, we perform deep technical audits and give you clear, no-BS guidance. Our CTOs give you investor-ready confidence backed by real operational insight. Know the Risks. Fix the Gaps. Move Forward.

OUR VALUE PROPOSITION

One Team.
Every Angle Covered.

Think of a Fractional CTO or CIO as a GPS. Now that you know your destination, your product or service, you need a way to get there. A Fractional CTO or CIO gives you various different options based on the specific need of your business to get you to your destination. Each option will have its Pros, Cons, Cost and Timelines.

This unique mix of experience blends strategic knowledge with the technical know-how to execute and lead projects and teams and the knowledge to help your business get funded.

Zero to 1 Experts consulting model showing overlap between CTO, CPO, and CIO services within portfolio and project management.
Zero to 1 Experts infographic outlining the five key steps to product success, from strategy to exit: Product Strategy, Build, Pilot, Funding, and Exit.

THE ROAD TO SUCCESS

OUR PROVEN FORMULA

Startups have options. Most of them bad.
Hiring in-house burns cash fast. Outsourcing overseas? Risky without the right leadership.
We’ve seen both go wrong; we’re here to make sure you don’t make the same mistake.

With our Fractional CTO and Product Management leadership, you get top-tier execution, clear strategy, and real accountability, without wasting time or budget.

Our 5 Steps to Success framework isn’t theory. It’s a proven system we’ve used to help companies across industries go from zero to launch, and beyond.

You’ve got vision. We bring experience.
Ready to take your steps?

DIFFERENTIATE YOUR PRODUCTS & SERVICES

We Focus On Blue Ocean Strategy

Side-by-side comparison of Red Ocean and Blue Ocean strategies highlighting key business differences in market competition and value creation.

We don’t play in red oceans.

We help you break out of the noise and own uncontested space—not by undercutting competitors, but by out-innovating them.Most companies fight over scraps—slashing prices, copying features, and hoping for survival. That’s the red ocean.
 We help you build the product no one saw coming, backed by strategy, tech, and vision that makes competition irrelevant.

Our Fractional CTO and Product Management service helps our clients expand into or create blue oceans by using our experience in business and technology innovation to differentiate your products, services and technology. Innovation isn’t optional, it’s required.

LETS GET TO WORK

Out kickoff process allows us to quickly understand your ambitions, where you are in those ambitions and how Zero to 1 Experts can help you to get to your goals faster. Find out why the worlds leading startups and Fortune 100 companies trust Zero to 1.

Woman walking on a road marked "0 1" toward the horizon, symbolizing the journey from concept to execution with Zero to 1 Experts.

First, we understand your:

The more we know about your business and goals the more our Fractional CPO and Fractional CTO services can help achieve them.

Next, we improve or define:

Our Fractional CPO and Fractional CTO service develop a plan and roadmap to execute and achieve your goals.

Last, we execute and build

Our expert team executes on all plans, software development, branding, helping you create a pitchdeck and much more.

FEATURED CLIENTS

Trusted by the worlds leading startups and Fortune 100 companies.

LETS GET STARTED!

ITS ALOT.
LETS DO IT TOGETHER.

Our team is outcome-focused. We’re not just consultants, we’re passionate CTOs, Product Managers, and Designers who understand what it takes to build a great product and its underlying technology. We take great pride in helping businesses like yours achieve their goals.

Smiling team members collaborating on a tablet, representing the synergy between a CTO, Product Manager, and Developer.

OUR ACHIVEMENTS

Smiley face icon representing user satisfaction, positive product experience, and successful delivery.

30+

Clients Served

Our consultants have worked with customers around the globe to drive the outcomes and results that make a difference.

Connected nodes icon representing system integration, cloud architecture, and platform connectivity.

$60M+

Attribution

Through diligent work with clients our work has generated are saved over $15M dollars in OPEX savings or profit.
Remote work icon representing flexible development teams, virtual collaboration, and distributed engineering.

51+

Countries

The solutions we have built have been used by happy customers in over 51 countries around the world.