Zero to one.
30+ clients delivered for
$60M+ revenue driven
Startups to the Fortune 100
Zero is an idea.
One is a real product.
Just an idea
Started, then stalled
Built, but not working
Live and earning
Most products are not at zero.
They are stuck somewhere in the middle.
Wherever yours sits, we pick it up from there and take it to one.
We are not just a dev shop.
Your CPO figures out what should be built. Your CTO makes sure it is built the right way. Your CIO handles the systems, security, and infrastructure behind it. And the development team comes with them.
Chief Product Officer
Chief Technology Officer
Chief Information Officer
One team. Senior leadership, product strategy, technology, infrastructure, and the developers to actually build it.
Senior Leaders + Dev
Senior Leaders
The team leading your product
Your US-based CPO, CTO, and CIO work directly with you, learn the business, make the decisions, and own the outcome.
CPO
CTO
CIO
The team building your product
They plug directly into a bench of 50+ experienced engineers, giving you the capacity to build without hiring an entire team yourself.
You work with the leaders. They lead the builders. One team from idea to launch.
Meet the team who takes you
from Zero to 1.
Rick Cabrera, PfMP, PMP
FOUNDER
25 years launching products, from two-person startups to the Fortune 500. Five U.S. patents. PMP and PfMP certified. Led product and technology work at Dell, Univision, and Verizon.
Ritesh Patel
TECHNOLOGY
20 years building systems that hold up when they get big, and leading the engineers who build them. Has done it in startups and in large companies.
Ignacio Kassis
PRODUCT & TECHNOLOGY
Two decades building software and leading technical teams across the United States, Spain and Latin America. Founded and still runs Web Systems.
Dr. George Kastner
BUSINESS STRATEGY
Former President of Arthur D. Little Latin America. Decades running strategy and operations for global businesses. Teaches at the University of Miami.
Rick Cabrera, PfMP, PMP
Rick has built new products inside small startups and companies with tens of thousands of employees. He works comfortably alongside founders in the earliest stages of an idea, but is equally at home in the boardroom with executives, investors, and institutional partners.
As a PfMP and PMP, Rick brings both sides of execution: ensuring the company pursues the right initiatives, then delivering them the right way.
His experience includes leading product and technology work across startups and Fortune 500 companies, while working with large conglomerate partners, government entities and institutional investors.
Where we have done this before.
Funds riased for clients
Trusted by startups and the Fortune 100, in AI, infrastructure, telecom, media, insurance, cinema technology and workforce software.
The Zero to 1 Plan
Three steps to a product that works.
Product strategy
Before anyone writes code, we get clear on what you are building, who it is for, and whether it is worth building at all.
Build
The foundation goes in first, then the product gets built in short cycles you can actually see.
Pilot
Real users, not a demo. This is the step most partners skip, and it is the one that tells you the truth.
Is Your Idea Worth Building?
Why good ideas turn into bad products.
The wrong thing, built well.
Six months of good work on an idea nobody checked. The product is built and the team finds out the product has no reason to exist.
We validate your product before we build.
Nobody says no.
The roadmap keeps growing because nobody knows what a feature is worth and what it costs. That leads to more work being completed with zero return.
We pressure-check every new feature.
Business and IT are disconnected.
The people who planned it and the people who built it have never worked together. Every disconnect at the business and IT level means more risk.
We serve as the bridge beween both.
What It Might Cost
Getting this wrong is expensive.
$1.1M to $1.65M
What senior product, technology leaders and dev teams cost a year in salary, bonus and stock, before the months it takes to find them.
We get you there at a fraction of the cost.
Six months lost
The usual gap between starting a build and finding out it was the wrong build. The code is fine. The decision was not, and sales are zero.
Our goal is to reach revenue in six months or less.
Lack of Aptitude
We represent you when it matters most.
Everyone else does
half the job.
We do all of it, under one contract.
The call always stays yours. We have shipped zero to one in startups and inside the Fortune 100.
What Zero to One Looks LIke
From idea to a real product,
Built, launched, and yours.
A product people actually use
Not a prototype or a deck. A real product in market, with customers, usage, and proof that it works.
A team that can run it
Documented, tested, and handed over properly. Your team knows how it works and can keep moving forward.
A foundation built to grow
Product, technology, infrastructure, and engineering decisions made the right way from day one.
The questions people actually ask.
A fractional CTO is a senior technology executive who owns how your product gets built without being a permanent hire. The version that works decides the architecture so it holds up as it grows, leads the software developers writing the code, and answers for every technical decision afterwards. The version that does not is four hours a month reviewing choices somebody else already made.
We are a product and technology agency. We help you decide what to build, we build it with you, and we hand you a finished product. That means fractional CTO and fractional product management leadership with a team of software developers attached, under one contract. Most firms do one half of that.
A fractional product manager, or fractional CPO at the senior end, decides what gets built, who it is for and what comes out. You need one whenever nobody is making those calls with authority, which is most teams that are busy shipping and still not getting anywhere. Engineering capacity is rarely the reason a product fails.
Yes, and that is the point. Over fifty senior software developers work under the same leadership you are hiring, in Python, PHP, C# and .NET, JavaScript, TypeScript, React, Node.js, Swift and PostgreSQL. A fractional CTO with no team leaves you to go and hire one, which is the expensive part you were trying to avoid.
Everyone does half the job. A development agency builds only what you specify, so a wrong specification costs you the whole build. A consulting firm writes a report and leaves. An advisor gives you an opinion and you still have to build it. We challenge the idea before anyone writes code, and then we build it. The call always stays yours.
Three US based leaders and the software developers who already work for them. A Chief Product Officer who decides what to build and what to cut. A Chief Technology Officer who decides how it gets built and leads the engineers. A Chief Information Officer who makes it run in the cloud with the data and security rules you need. All three are in your time zone and join your meetings.
No. Most products are not at zero. They are started and stalled, or built and not earning. Wherever yours sits, we pick it up from there and take it to one. We have shipped zero to one in startups and inside the Fortune 100, and the work differs mainly in where it ends.
From $10,000 a month, and everything is inside that: senior product and technology leadership, a project manager running delivery, and the software developers building the product. A permanent technology executive costs three hundred thousand dollars a year and up in salary, bonus and equity, and buys you one person with no team.
Yes. No sales is also zero. A finished product nobody is buying has not reached one either. Once the build is right, the same team takes it to its first customers: positioning, launch, and the sales materials your team needs.
Yes, as part of the same formula rather than a separate service. For funding we help with the story, the numbers behind it and the answers on who built the technology, and we sit in the room with you. For an exit we get the business ready, clean up the technology and answer what a buyer asks.
One conversation. You tell us what you want to build, or where your product got stuck. We tell you honestly what we would do about it and what it would take. If we are not the right team for it, we will say so.