What Founders Get Wrong About AI—and How to Use It to Actually Win

What Founders Get Wrong About AI—and How to Use It to Actually Win Every startup pitch deck in Austin now mentions “AI-powered.” But behind the hype, most founders misunderstand what AI actually is—and how to use it in a way that matters. AI isn’t a feature. It’s a foundation. And if you treat it like […]

How Blue Ocean Strategy Turns Ordinary Products Into Category Leaders

How Blue Ocean Strategy Turns Ordinary Products Into Category Leaders If you’re building in Los Angeles, you’re competing with thousands of other startups chasing the same customers. More ads. More features. More noise. But the companies that win don’t outspend—they outthink. They step out of the red ocean and create a blue one of their […]

Stop Paying for Bad Code—How CTO Oversight Saves Startups Millions

Stop Paying for Bad Code—How CTO Oversight Saves Startups Millions Here’s an uncomfortable truth: most startup founders don’t know how good—or bad—their code really is. They hire fast, outsource blindly, and trust the work is getting done right. By the time they realize it isn’t, the damage is already expensive. At Zero to 1 Experts […]